Why Accessibility and the 2025 Act are crucial for websites now
Accessibility is no longer a niche topic - it affects millions of people and is increasingly becoming a key factor in digital accessibility. With the new Accessibility Act 2025 for websites this topic becomes mandatory for companies. Those who act now not only ensure legal compliance, but also gain a competitive advantage, as an accessible website means more potential customers, greater user-friendliness and an improved conversion rate. From 28 June 2025 the Accessibility Reinforcement Act (BFSG) in force, which is based on the EU Directive 2019/882 on accessibility requirements for products and services based. The aim is to make digital content accessible to all people - especially people with disabilities - without restrictions. But what does this mean in concrete terms for websites and online services?
Who is affected by the Accessibility Act 2025 and what opportunities does it present?
The Accessibility Act 2025 for websites affects all companies that offer digital services or products. Particularly affected are E-Commerce-Websites, banks, financial service providers, media portals and software providers. Small companies with less than 10 employees or an annual turnover of less than 2 million euros may be exempt from the obligation, but they also benefit from accessible web solutions. Accessibility is not only a legal obligation, but also a huge opportunity for companies to expand their target group and sustainably improve their digital strategy. According to the WHO, there are over one billion people with some form of disability. If a website is not accessible, potential customers are excluded. Companies that offer accessible content open up new markets and improve their brand perception. Google also rewards accessible websites. Clean code, clear structures and better Usability increases visibility in the search results. Factors such as clear Navigationalternative texts for images and understandable language are essential for SEO. Accessible websites are more intuitive, improve the user experience for everyone and increase the conversion rate.
What companies should do now to comply with the Accessibility Act 2025
With the new Accessibility Act 2025 for websites, companies will face penalties if their website does not meet the requirements. Warnings and fines can be avoided by taking measures for digital accessibility at an early stage. The following measures help to adapt websites to the new standards in good time: Alternative texts for images, optimised colours and contrasts, barrier-free navigation, easy language and subtitles for videos. Each of these measures helps to ensure that content is more accessible for all users. Companies that do not make their websites accessible in good time risk Legal consequences, loss of sales and damage to image. Consumers increasingly expect websites to be accessible to all. An inaccessible website signals ignorance towards a significant part of society. The new law on Accessibility for websites 2025 presents companies with challenges - but also offers immense opportunities. Companies that invest at an early stage not only secure Legal certaintybut also improve their Reach, user experience and brand reputation. Accessibility is not a trend, but an essential component of modern digital communication. Now is the perfect time to make your own website accessible and be prepared for the future. Companies that act now will benefit in the long term - not only legally, but also economically.