Accessibility and the new 2025 law for websites: What businesses need to know now
Why accessibility and the Accessibility Act 2025 are crucial for websites now Accessibility is no longer a niche topic - it affects millions of people and is increasingly becoming a key factor in digital accessibility. With the new Accessibility Act 2025 for...
Neuro web design: The key to successful websites
Introduction to Neuro Web Design Neuro web design is the art and science of designing websites to optimally engage the human brain. It combines insights from neuroscience, psychology and behavioural economics with web design principles to improve the user experience and create targeted...
Why most Google Ads fail - and how you can generate more sales with psychological tricks
Google Ads is one of the most powerful tools in online marketing, but the reality is sobering: Most campaigns do not bring the desired success. Companies invest considerable sums but hardly see any noticeable increase in their sales. Frustration is spreading and...
Looking behind the facade: The psychology of behaviour
Definition of behaviourism. Behaviourism, also known as behavioural psychology, is a central approach within the psychological sciences that examines the behaviour of individuals on the basis of observable and measurable external factors. This approach postulates that all behaviour is learned through environmental influences...
Primacy effect: a critical view
Definition and meaning of the primacy effect In this blog post, we look at the primacy effect, a fascinating phenomenon in psychology that explains how and why the first information we receive in a series often remains the most strongly anchored in our memory. The relevance...
