The Neuro Web Award is not just an award - it symbolises agencies that make a difference. It's not about superficial beauty, but about real, tangible results: Websites that inspire users and make success measurable. The exclusive, handcrafted award made of fine walnut wood and polished brass is as unique as your agency - a real statement far removed from the norm. Show your customers that you not only stand out, but also deliver results.
Evaluation criteria
The Neuro Web Award honours web designs that have an emotional appeal. The focus is on how well your submitted website is able to build trust and create lasting connections. Those who manage to gain the trust of users through convincing design and authentic communication have the chance to win this exclusive award.
Evaluation criteria
The Neuro Web Award honours web designs that have an emotional appeal. The focus is on how well your submitted website is able to build trust and create lasting connections. Those who manage to gain the trust of users through convincing design and authentic communication have the chance to win this exclusive award.
Emotional appeal
First impression
Content & Structure
User Experience
Psychological triggers
Technical realisation
Performance
Trust & credibility
Data protection
The Neuro Web Award epitomises genuine attention to detail and the highest level of precision craftsmanship. The solid, highly polished brass and the fine walnut wood are joined together by hand, giving the award a special quality and elegance. The fine processing of the materials emphasises the natural grain of the wood and the radiant shine of the brass, making it a stylish eye-catcher in any agency.
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Winners of the Neuro Web Award 2025 have the opportunity to make their award visible - with the exclusive seal symbols in an elegant gold finish, which have been specially designed for award-winning agencies and winning websites. The seals give your brand additional radiance and show at first glance what your work stands for: psychological precision, measurable impact and outstanding quality in web design. They can be used both on your own website and on award-winning client projects - as a sign of trust and excellence.
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Start of application phase
As of now
End of application phase
01.04.2026
Award
01.05.2026
From over 1,200 submissions, only 122 agencies were honoured with the Neuro Web Award in 2025 - for excellent web design that was awarded for its extraordinary psychological impact.
Companies from Europe and the USA that specialise (among other things) in the creation of websites can take part. However, it is important to ensure that the submitted website was actually created by the participating company. If there is no clear indication of this in the imprint of the website, it is expected that appropriate proof can be provided. Participation in the Neuro Web Award is completely non-binding and free of charge. There are no fees or costs associated with submitting a website. If your company is honoured, various prize packages are available. However, there is no obligation to purchase a prize package. There will also be a free package.
There are various packages available for the winners of the Neuro Web Awards. These packages offer winners the opportunity to celebrate their successes and increase their visibility. The packages on offer vary in their benefits, such as winner badges, certificates, high-value awards, social media posts and articles about the agency or company. The decision to purchase these packages is up to the winners and is optional. There will also be a free package.
Taking part in the Neuro Web Award offers your agency a wide range of benefits. Win the coveted award and you will be recognised not only for your aesthetically pleasing websites, but also for your outstanding expertise in user experience and conversion optimisation. This prestige will set your agency apart from competitors and attract potential clients. In addition, the award opens up new business opportunities. You will be perceived as a trusted expert who not only delivers aesthetic designs, but also develops websites that deliver real results.
The winners will be notified by e-mail on 01.05.26.
Yes, the winners of the Neuro Web Awards have the opportunity to be featured in media reports. Various prize packages are available, some of which include agency features in respected media outlets such as Handelsblatt, Focus and other prestigious publications. This coverage provides the winners with an additional platform to showcase their achievements and expertise to a wider audience and further increase their visibility.
Yes, you have the option to make changes after submitting your website. However, it is important to note that the website will be analysed by the jury at the time they visit the website. This time is between today and 01/06/2026, so it is advisable to carefully optimise your website before submitting it to ensure it is in the best possible shape at the time of the assessment.
The jury is made up of two experts in the field of neuromarketing and neuro web design: Jan Risch, co-founder and managing director of the neuromarketing agency wirkungswerk, and Jonas Reggelin, author of the specialist book "Neuro Webdesign". Both have 15 years of experience in their respective fields, which qualifies them to objectively judge the competition entries.
