Why many websites do not bring in customers
Why many websites don't bring in customers Imagine you have a website that, at first glance, has everything you could wish for: a modern, appealing design with clear lines, harmonious colours and maybe even a few...
Clicks do not equal customers - How to turn Google Ads into real conversions
If you've ever launched a Google Ads campaign, you probably know the feeling: click-through rates are rising, traffic to your website is increasing, and for a moment it feels like you've found the holy grail of online marketing....
When the website becomes a weak point - and what that means for your company
First impressions count - digitally In the analogue world, we pay attention to our appearance. Clothing, body language, speech - everything is finely tuned to the other person. But in the digital world, this first impression is often underestimated. The website...
Wie man komplexe Leistungen visuell und emotional verständlich macht
Eine Einladung, mit dem Herzen zu denken – und mit dem Verstand zu fühlen. In der heutigen Zeit, in der Informationen jederzeit und überall verfügbar sind, hat sich nicht nur das Kommunikationsverhalten verändert, sondern auch die Art, wie Menschen Entscheidungen...
How to turn your website into your best sales force
How to make your website your best sales force In today's digital world, your website is often the first point of contact potential customers have with your business. It's not just a shop window, but can - if designed correctly -...
Neuro web design: The key to successful websites
Introduction to Neuro Web Design Neuro web design is the art and science of designing websites to optimally engage the human brain. It combines insights from neuroscience, psychology and behavioural economics with web design principles to improve the user experience and create targeted...
Accessibility and the new 2025 law for websites: What businesses need to know now
Why accessibility and the Accessibility Act 2025 are crucial for websites now Accessibility is no longer a niche topic - it affects millions of people and is increasingly becoming a key factor in digital accessibility. With the new Accessibility Act 2025 for...
Why your web design burns money without emotional triggers - How to activate your customers' reward system
The power of emotions in web design Imagine a potential customer lands on your website - the colours are appealing, the navigation works perfectly, and yet he clicks away again after a few seconds without buying anything or...