Why many websites do not bring in customers
Why many websites don't bring in customers Imagine you have a website that, at first glance, has everything you could wish for: a modern, appealing design with clear lines, harmonious colours and maybe even a few...
Clicks do not equal customers - How to turn Google Ads into real conversions
If you've ever launched a Google Ads campaign, you probably know the feeling: click-through rates are rising, traffic to your website is increasing, and for a moment it feels like you've found the holy grail of online marketing....
When the website becomes a weak point - and what that means for your company
First impressions count - digitally In the analogue world, we pay attention to our appearance. Clothing, body language, speech - everything is finely tuned to the other person. But in the digital world, this first impression is often underestimated. The website...
How to make complex services visually and emotionally understandable
An invitation to think with the heart - and feel with the mind. In today's world, where information is available anytime and anywhere, it is not only communication behaviour that has changed, but also the way people make decisions.
What a website doesn't have to say - because it broadcasts it
What a website doesn't have to say - because it radiates it There are websites that explain themselves in long texts, guide the visitor through every little function, emphasise their competence in clear words - and yet the visitor remains...
What successful websites have in common with good conversations
Sometimes you meet people with whom you are immediately on the same wavelength. It's hard to say exactly why - perhaps it's the tone of voice, the way someone speaks or listens, perhaps it's the attitude between the two...
How to turn your website into your best sales force
How to make your website your best sales force In today's digital world, your website is often the first point of contact potential customers have with your business. It's not just a shop window, but can - if designed correctly -...
Neuro web design: The key to successful websites
Introduction to Neuro Web Design Neuro web design is the art and science of designing websites to optimally engage the human brain. It combines insights from neuroscience, psychology and behavioural economics with web design principles to improve the user experience and create targeted...
Accessibility and the new 2025 law for websites: What businesses need to know now
Why accessibility and the Accessibility Act 2025 are crucial for websites now Accessibility is no longer a niche topic - it affects millions of people and is increasingly becoming a key factor in digital accessibility. With the new Accessibility Act 2025 for...