Neuro web design: The key to successful websites
Introduction to Neuro Web Design Neuro web design is the art and science of designing websites to optimally engage the human brain. It combines insights from neuroscience, psychology and behavioural economics with web design principles to improve the user experience and create targeted...
Accessibility and the new 2025 law for websites: What businesses need to know now
Why accessibility and the Accessibility Act 2025 are crucial for websites now Accessibility is no longer a niche topic - it affects millions of people and is increasingly becoming a key factor in digital accessibility. With the new Accessibility Act 2025 for...
Why your web design burns money without emotional triggers - How to activate your customers' reward system
The power of emotions in web design Imagine a potential customer lands on your website - the colours are appealing, the navigation works perfectly, and yet he clicks away again after a few seconds without buying anything or...
Loading time = sales: Why fast websites bring in more customers
Imagine you enter a shop, but the door is stuck. You push, pull, shake - nothing happens. At some point you turn round and leave. This is exactly what happens every day on the Internet when a website takes too long to load. And exactly...
Looking behind the facade: The psychology of behaviour
Definition of behaviourism. Behaviourism, also known as behavioural psychology, is a central approach within the psychological sciences that examines the behaviour of individuals on the basis of observable and measurable external factors. This approach postulates that all behaviour is learned through environmental influences...
Primacy effect: a critical view
Definition and meaning of the primacy effect In this blog post, we look at the primacy effect, a fascinating phenomenon in psychology that explains how and why the first information we receive in a series often remains the most strongly anchored in our memory. The relevance...