Ad awareness refers to the level of attention that an advert generates among the target group. It measures the ability of an advert to be present and perceived in the minds of consumers.

Ad awareness can be measured using various metrics, e.g. the number of people who have seen or remembered a particular advert. A higher ad awareness value means that the ad is better anchored in the target group's memory and therefore also has the potential to influence purchasing behaviour.

Ad awareness is an important factor in the field of marketing and advertising, as an advertising campaign can only be successful if it is known and present among the target group. By measuring ad awareness, advertisers can assess the effectiveness of their ad campaigns and optimise them if necessary to achieve greater effectiveness.