The Canvas model, often referred to as the Business Model Canvas, is a strategic management tool that provides a visual representation of a business model. Developed by Alexander Osterwalder and Yves Pigneur, it provides a structured framework for analysing and presenting the various aspects of a company. The model is divided into nine main components: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Sales Channels, Customer Segments, Cost Structure and Revenue Streams.

The great advantage of the canvas model lies in its simplicity and flexibility. It enables entrepreneurs, managers and stakeholders to visualise the most important aspects of a business model on a single page. This encourages discussion, brainstorming and strategic decision-making. As it can be mapped on a canvas or large paper, it encourages collaboration and can be easily modified or updated.

In the context of the start-up world and innovation strategy, the canvas model has gained immense popularity. It is particularly useful in the early stages of business development, where it serves as a living document that is adapted over time. It is also suitable for established companies looking to re-evaluate their business models or venture into new markets.

However, the canvas model is not without criticism. Some experts argue that it is too superficial and does not take sufficient account of important aspects such as competitive analysis, regulatory conditions or technological risks. Despite these limitations, it remains a powerful tool for visualising and analysing business models.

Overall, the Canvas model offers a pragmatic approach to quickly outline, share and validate business models. It has established itself as an indispensable tool for start-ups, consultants and innovators who need a clear and compact overview of their business ideas.