"Choice overload is a phenomenon that is becoming increasingly common in modern society. It describes the overwhelming feeling that people experience when they are confronted with an almost endless number of options. Whether it's shopping, choosing a restaurant or making everyday decisions, the sheer variety of choices can lead to uncertainty and stress.

We live in a world where, thanks to the internet and globalisation, we have an almost infinite pool of products, services and opportunities at our disposal. While diversity is often seen as a positive aspect of our modern way of life, it can also have undesirable consequences.

Psychologist Barry Schwartz has analysed the paradox of choice in detail in his book "The Paradox of Choice: Why More is Less". He argues that too many options can have negative consequences. People faced with a multitude of options often experience anxiety, difficulty in making decisions, regret after making a choice and less satisfaction with their decision. Some people even avoid making decisions in order to avoid being overwhelmed.

Choice overload can manifest itself in various areas of life, be it shopping, the world of online dating or career choices. To deal with this, individual strategies such as setting clear criteria, limiting options and seeking advice from trusted sources can help.

To summarise, choice overload is a real and widespread phenomenon in our modern world. The abundance of choice is undoubtedly a privilege, but it is important to be aware of the potentially negative effects and find ways to deal with them. The trick is to enjoy the benefits of choice without being overwhelmed by it and to find the balance between variety and decisiveness.