Content curation refers to the process of collecting, selecting, organising and presenting content from various sources for a specific topic or purpose. In contrast to content creation, where new content is created from scratch, content curation focusses on the use of existing content. The aim is to create added value for a specific target group by filtering out high-quality and relevant information from a flood of digital content.

In today's digital landscape, the amount of information available is overwhelming. Content curation helps to bring order to this chaos and is a valuable resource for both end users and companies. It can take the form of blogs, social media posts, newsletters or specialised platforms. For brands, content curation offers the opportunity to demonstrate their expertise in a particular field, increase visibility and strengthen the relationship with their target audience without having to constantly create new content.

An essential element of content curation is editorial control. It is not enough to simply collect content; it must also be meaningful and useful in the context of the overall package. This means that the curator plays an important role in assessing the relevance and quality of the selected content. The successful content curator therefore acts simultaneously as discoverer, archivist and storyteller.

The ethical element must not be ignored. The original authors of the content must be appropriately cited or linked to, and the curated content should never be passed off as your own work.

In an age where information can be easily accessible but also overwhelming, content curation offers a sophisticated approach to aggregating quality information and delivering it in an easily digestible format.