Content marketing is a marketing strategy that aims to create and distribute valuable, relevant and consistent content to appeal to and engage a clearly defined target group. The goal is to ultimately drive profitable customer actions and increase brand awareness.

In contrast to traditional advertising, which is often based on direct product or service promotion, content marketing focuses on building relationships and trust by providing useful information, expert knowledge or entertainment. Examples of content marketing formats include blog articles, e-books, infographics, podcasts, videos, webinars and social media posts.

A successful content marketing strategy involves identifying the needs and interests of the target group, planning and creating high-quality content and distributing it in a targeted manner via suitable channels. It is important to regularly review and adjust the success of the campaigns.