Corporate design refers to the visual identity of a company or organisation and includes all visual elements that define the appearance of the company or organisation. This can include the logo, colours, fonts, graphics and images, as well as the design of advertising materials, websites, packaging and other communication materials.

The aim of corporate design is to make the company or organisation visually unique and recognisable and to create a consistent image that reflects the company's identity and values. A good corporate design should also help to arouse the trust and interest of customers and interested parties by conveying a positive perception of the company or organisation.

Corporate design not only includes the design of visual elements, but also the definition of guidelines and standards that ensure that the appearance of the company or organisation is consistent and uniform. These guidelines can include, for example, information on the use of colours, fonts and logos as well as the design of materials such as stationery, brochures, advertisements and other promotional materials.

A professional corporate design can help a company or organisation to stand out from the competition, increase brand awareness and gain the trust of customers and prospects. A consistent corporate image can also help to improve the brand image and promote customer loyalty.