CPC stands for cost-per-click and is a common billing method in online advertising. CPC refers to the amount that an advertiser has to pay for each click on their advert.
With CPC adverts, the advertiser only pays when a user clicks on the advert to reach the target page. The cost per click can vary depending on the ad platform, industry and competition. A higher bid for a specific search term or a specific ad placement can result in a higher CPC.
CPC is an important metric in online marketing as it allows advertisers to monitor and optimise the profitability of their campaigns. While a higher CPC can mean that the cost of advertising increases, it can also mean that the adverts are more effective and lead to more clicks and conversions.
In neuromarketing, it is important to consider the CPC in terms of the impact on user behaviour and engagement. A higher CPC can lead to higher quality clicks and conversions if the adverts and landing pages are tailored to the users' needs and interests.