CRO stands for Conversion Rate Optimisation and refers to the practice of optimising websites and marketing campaigns with the aim of increasing the number of conversions. A conversion can be any action that the user performs on the website, such as making a purchase, registering or filling out a form.

The aim of CRO is to improve the conversion rate of a website by optimising the user experience. CRO is based on the analysis of user data and behavioural patterns in order to identify and eliminate weaknesses in the website.

CRO includes a variety of techniques, such as A/B testing, heat maps and user surveys. These methods can be used to optimise various elements of the website, such as the design, navigation, content and forms.

In neuroweb design, CRO is particularly important as it aims to improve conversion rates through a better user experience and more effective communication with users. By applying insights from neuroscience, the behaviour and reaction of users can be better understood in order to carry out more targeted optimisations.

Overall, CRO is an important aspect of web design that can help to increase the effectiveness and efficiency of websites and marketing campaigns. By optimising the user experience and applying neuroscience, targeted improvements can be made to increase the conversion rate.