Cross-selling is a sales strategy in which a company offers a customer additional products or services that match or are related to their current purchase. These additional products are often presented on the checkout page or on a separate page and can be offered to the customer as a complement to their current purchase.

In neuroweb design, cross-selling can be used to increase sales potential and boost revenue. By placing relevant and appealing products or services on the checkout page or on a separate page, designers and marketers can draw the customer's attention to additional purchases and provide them with further options.

One example of the use of cross-selling in neuroweb design is the use of personalised recommendations based on the customer's purchasing behaviour. By analysing purchasing behaviour, designers and marketers can offer customers targeted products or services that match their interests and needs, thereby increasing the potential for additional purchases.

However, it is important that the use of cross-selling in neuroweb design does not become intrusive or disruptive. Designers and marketers should ensure that the products or services offered are relevant and attractive to the customer and that they do not interfere with or confuse the customer's purchasing decision.