The term "cue consistency" refers to the coherence of cues or signals in different contexts or situations. This concept is important in various fields, including psychology, communication and marketing.

In psychology, "cue consistency" refers to the consistency of stimuli or signals that influence a person's behaviour. When cues or incentives are consistent, a person tends to adjust their behaviour in accordance with these signals. This can play a role in behavioural psychology when it comes to how people respond to rewards, punishments or incentives.

In communication, the coherence of cues is also important. If a message or narrative sends inconsistent signals, this can lead to misunderstanding or confusion. In rhetoric, it is important that the arguments and evidence in a speech or text are coherent in order to increase persuasiveness.

In marketing, "cue consistency" refers to how brands or companies keep their messages and signals coherent in different advertising measures or media channels. Consistent brand communication can strengthen consumer trust and promote brand loyalty.

It is important to note that cue consistency is not limited to verbal cues. Visual cues, behaviours and even non-verbal communication can also contribute to the coherence of an overall context.

In practice, emphasising cue consistency can help people better understand what is expected of them and make more consistent decisions. This concept is therefore of great importance in many areas and can help to promote more effective communication and behavioural change.