An electroencephalogram (EEG) is a method of brain wave measurement used to measure electrical activity in the brain. It measures the electrical signals generated by the nerve cells in the brain and displays the brain's activity on a computer screen.

In neuroweb design, EEG technology is used to study the effect of web design elements on users' brain activity and behaviour. By measuring the brain activity of users while they visit a website, designers and marketers can better understand which design elements and content are most effective in increasing engagement and conversion rates.

The use of EEG in neuroweb design can help develop better websites and online marketing strategies by providing a deeper understanding of how customers respond to different design elements and marketing messages. For example, EEG technology can show which parts of the website attract users' attention the most and which elements help to keep users on the website and lead to a desired action.

The use of EEG in neuroweb design can also help improve the user experience by providing a deeper understanding of how users respond to different aspects of a website and which elements help create a positive user experience. By optimising web design based on EEG data, companies can achieve better results by increasing conversion rates and improving customer loyalty.