Embodiment refers to the fact that our body and our physical experience influence our thinking and behaviour. In neuromarketing, embodiment is used to influence the behaviour and decisions of consumers.

One example of embodiment in neuromarketing is the use of haptic stimuli that appeal to the body's senses and can influence the perception of products or brands. When a consumer touches or feels a product, this can lead to a stronger emotional connection to the product.

Another example of embodiment in neuromarketing is the use of physical metaphors to convey concepts or ideas. For example, if a company emphasises that its products are "strong" or "powerful", this can influence consumer behaviour and motivate them to buy the product.

Embodiment can also be used to improve the perception of brands or products by creating positive physical experiences or associations with the brand or product. A brand that is associated with a positive body sensation or a positive physical experience can leave a positive impression on consumers and lead to higher engagement and trust in the brand.