Emotional boosting is a strategy in neuromarketing that attempts to increase the emotional impact of marketing materials in order to influence the perception and behaviour of potential customers. The aim is to appeal positively to customers' emotions in order to strengthen their relationship with the company and its products or services.

Emotional boosting plays an important role in neuroweb design, as the aim is to evoke a positive emotional response from users through visual and content elements of the website. This includes, for example, the use of colours, images, fonts and texts that trigger positive emotions such as joy, enthusiasm or relaxation.

An important goal of emotional boosting in neuroweb design is to build a connection between the brand and the user. Through the targeted use of visual and content elements that trigger positive emotions, designers can improve the user experience and increase the likelihood that users will interact with the brand and remain loyal in the long term.

However, it is important to note that emotional boosting in neuroweb design should be done ethically. Designers should ensure that they do not try to influence users' emotions in a misleading or manipulative way, but that they address positive emotions in an honest and authentic way.