Enablers are factors or technologies that support neuromarketing and make it possible to better understand the needs and wishes of consumers and influence them in a more targeted manner. Enablers in neuromarketing can be both hardware and software tools or technologies.

One example of enablers in neuromarketing are neuroimaging technologies such as functional magnetic resonance imaging (fMRI) or electroencephalography (EEG), which enable researchers to measure the brain activity of test subjects in real time. These technologies can be used to measure and analyse the reactions of consumers to marketing messages, products or brands.

Another example of enablers in neuromarketing are eye-tracking tools, which track the eye movements of consumers and can provide information about which areas of a website or product receive the most attention. This can help marketers to better tailor and optimise their content and designs to the needs and interests of the target group.

Enablers in neuromarketing can also support the development and implementation of personalised marketing strategies and offers by collecting and analysing data and information about consumers' preferences, needs and wishes. This can be done, for example, by using cookies or tracking tools on websites or by analysing data from social media or other sources.