In neuromarketing research, the term "entity" refers to a perceived unit or identity that appears to the brain as an object or subject. The concept of entity refers to the way the brain organises and interprets the world around us.

In neuromarketing research, the entity is often studied in order to understand how the perception of brands and products takes place in the brain. If the brain perceives a brand or product as a certain entity, this can have an impact on how the consumer evaluates the product or brand and what decisions they ultimately make.

By studying the entities in the brain, neuromarketing experts can gain a deeper understanding of how the brain processes information and how this can help to market products and brands more effectively. By designing brands and products that are perceived as clear and distinct entities, neuroweb designers and marketers can optimise the user experience and increase customer engagement and loyalty.