Exit intent refers to a technology that recognises when a visitor to a website attempts to leave the page and then displays a pop-up message or other form of engagement element to retain the visitor or persuade them to take an action.

In neuroweb design, exit intent can be used to increase the potential for conversions and sales. By placing targeted offers or discounts in pop-up messages or other engagement elements, designers and marketers can attract the visitor's attention and convince them to stay on the website and take an action, such as registering or making a purchase.

An example of the use of exit intent in neuroweb design is the use of personalised offers or discounts that are tailored to the visitor's browsing behaviour. If a visitor was looking for a specific product, for example, a targeted offer for this product can be displayed in an exit-intent pop-up message to persuade the visitor to make a purchase.

However, it is important that the use of exit-intent in neuroweb design does not become too intrusive or distracting. Designers and marketers should ensure that the messages or engagement elements displayed are relevant, attractive and not too intrusive so as not to annoy or confuse the visitor.