Facial distraction refers to the tendency for our brains to be attracted to faces, which can distract us from other stimuli. For example, when we see a face in an advert, we can focus on the face and ignore the surrounding advertising message.

In neuromarketing, facial distraction can be used to draw the attention of the target group to a specific product or message. By using faces in adverts or on packaging, the viewer's brain can be focused on the face, thereby increasing the chance that the actual message of the product will be perceived. However, it is important that the faces are in the context of the product or brand and do not distract from the message or cause confusion.