Framing refers to the way in which a message is presented or "framed" in order to influence the perception and interpretation of the recipient. In psychology and neuromarketing, framing is an important factor that can influence people's behaviour and decision-making.

In neuroweb design, framing can be used to influence the perception of content on a website. For example, the placement of content on a page, the choice of colours, fonts and images or the wording of texts can help users to perceive the website's messages in a certain way.

Price frames are a good example of the use of framing in neuroweb design. The presentation of prices on a website can influence the perception of customers. If a higher price is presented close to a lower price, this can make the lower price appear more attractive. On the other hand, presenting the higher price can lead to a higher perception of the value and quality of the product.

Framing can also be used to influence the perception of texts and images on a website. For example, the use of images and texts that evoke positive emotions and associations can help users to perceive the brand more positively and make them more inclined to make a purchase decision.