Go-live refers to the point in time when a website is officially published and made accessible to the public. This point in time is often also referred to as "launch" or "publication".

The go-live process is usually the final step in the development of a website. Before the go-live, all content and functions of the website must be carefully tested and any problems or errors rectified to ensure that the website functions smoothly and that users have a positive experience.

When the website is ready to go live, the go-live process is usually carried out by a team of web developers who upload the website to a live server and activate the domain. Once the website has gone live, it can be visited by visitors on the internet.

The go-live process is an important milestone in the development of a website as it marks the official launch of the website and ensures that it is accessible to all users. However, it is also important to note that the go-live process does not mean the end of the development process, as the website must continue to be maintained and updated to ensure that it remains up to date and fulfils user requirements.