Guerrilla marketing is a marketing strategy that aims to generate attention and interest for a product or brand through unconventional and often surprising advertising measures. In contrast to traditional marketing strategies, which are aimed at large budgets and broad target groups, guerrilla marketing focuses on targeted and often unusual advertising measures that are intended to help address and engage the target group in a unique way.

Guerrilla marketing campaigns can take a variety of forms, such as flash mobs, unusual poster campaigns or viral social media campaigns. The core idea behind guerrilla marketing is to address the target group in a way that attracts their attention and arouses their curiosity without directly referring to the advertised product or brand.

In the world of neuromarketing, guerrilla marketing can be an effective way to capture the attention of the target audience and increase their engagement and loyalty to a brand or product. By using targeted and unusual marketing measures, neuromarketing experts can stimulate the creativity and interest of the target group and thus build a deep connection between the target group and the brand or product.