Guerrilla neuromarketing is an innovative fusion of guerrilla marketing techniques with neuroscientific findings to influence consumer behaviour. Guerrilla marketing is known for its use of unconventional, cost-effective and surprising marketing tactics that generate maximum attention. In the context of neuromarketing, these tactics aim to gain deep insights into the human psyche and decision-making behaviour in order to enable effective brand communication.

The speciality of guerrilla neuromarketing lies in its ability to combine the "WOW" factor of guerrilla campaigns with precise findings based on neuroscientific studies. Elements such as surprise, emotionality and social interaction are often used to activate cognitive reactions such as attention, memory and willingness to buy.

For example, a guerrilla neuromarketing approach could be to create a surprising and emotional experience that stimulates dopamine production in the brain, a neurotransmitter associated with pleasure and reward. This type of deep emotional engagement has the potential to create stronger brand loyalty and retention than traditional marketing methods.

The main aim is to achieve maximum emotional and psychological impact with minimum financial outlay. A/B tests, eye-tracking studies or other neuroscientific methods are often used to measure the success of the campaign and adjust it if necessary.

Guerrilla neuromarketing is particularly attractive for small to medium-sized companies that want to assert themselves in a competitive market in innovative ways. It combines creative freedom with scientific precision to build deep, long-term relationships with consumers.