The cingulate gyrus (also known as the cingulate gyrus) is a brain structure located in the area of the cerebral cortex above the corpus callosum. It is often considered part of the limbic system and is involved in the processing of emotions, attention, motivation and self-control.

In neuromarketing, understanding the functions of the cingulate gyrus can help to develop targeted marketing campaigns that are tailored to the emotions and needs of consumers. For example, creating positive emotions and experiences through a marketing campaign can help activate the cingulate gyrus and thus create a positive association with the brand or product.

Neuromarketing can also target the cingulate gyrus in order to increase consumer motivation and engagement. Companies can do this, for example, by telling a story that creates an emotional connection to their product or brand and thus activates the cingulate gyrus.