Heart rate measurement is a method of measuring the number of heartbeats per minute that occur in a person. The measurement can be carried out in various ways, including by wearing heart rate monitors on the wrist or chest strap, by ECG measurements or by using optical sensors.

In neuroweb design and neuromarketing, heart rate measurement can be used to capture users' emotional responses to a website or product. By measuring heart rate, designers and marketers can better understand how users react to different visual and content elements of the website and which elements trigger a strong emotional response.

The advantage of using heart rate measurement in neuroweb design and neuromarketing is that it provides an objective method of measuring users' emotional responses that goes beyond users' self-reports. By measuring heart rate, the effectiveness of design decisions and marketing strategies can be better assessed and optimised to achieve a better user experience and higher conversion rates.

However, care should be taken to ensure that heart rate measurement in neuroweb design and neuromarketing is carried out correctly in terms of ethics and data protection, particularly with regard to user consent and the use of the data collected.