Herding is a term from behavioural economics and refers to the phenomenon that people tend to base their decisions on the opinions or behaviour of others. It is often assumed that the decisions of others are better than one's own decision due to their experience or knowledge.

The term "herding" originally comes from the animal kingdom and describes the behaviour of herd animals that move in groups to protect themselves from danger.

In neuroweb design, herding can be used to influence the behaviour of users on the website. By using social evidence such as customer reviews, testimonials or social media shares, designers and marketers can strengthen users' trust in the company or product and influence their decisions.

One example of the use of herding in neuroweb design is the use of customer reviews on a product page. If a user sees that other customers have rated the product positively, there is a higher probability that they will also rate the product positively and make a purchase decision.

Through the targeted use of social proof and other herding techniques, designers and marketers can influence the behaviour and decisions of users on the website, improving the user experience and increasing the success of the website.