A hero image is a large, eye-catching image or graphic that dominates the top of a website and is often used in conjunction with a call-to-action (CTA) or headline. A hero image can be a static image or an animated graphic and can represent various themes or concepts related to the website or company.

In neuroweb design, a hero image can help to draw users' attention to important content or actions and activate their memory. By using an appealing image or graphic, the visual appeal of the website can be increased and the emotional response of users can be enhanced. This can increase user engagement and interaction with the website.

In addition, a hero image can also help to strengthen the brand identity by reflecting the values, vision or mission of the company. By using a hero image, the company or brand can become more memorable and distinctive, thus increasing customer loyalty and trust in the company.

Overall, a hero image is an important part of web design that can help to achieve a better user experience and higher website effectiveness. In neuroweb design, an appealing hero image can help to activate the memory and attention of users and thus improve the perception and processing of information on the website.