Hotjar is a web analytics tool that allows users to track and analyse the behaviour of users on their website. Hotjar offers a variety of functions, such as heatmaps, recordings of user interactions, surveys and feedback tools.

Heatmaps are visual representations that show which areas of a website are most frequently clicked on or visited by users. By using heat maps, website operators can better understand which areas of their website are the most and least attractive.

Hotjar's recording function allows users to track user interactions on their website in real time. By using this function, website operators can better understand user behaviour and identify weaknesses in the user experience.

Surveys and feedback tools are additional features of Hotjar that enable website operators to collect and understand user feedback. By using these functions, website operators can better understand the needs and requirements of users and customise their website accordingly.

Hotjar is an important tool in neuroweb design as it enables website operators to better understand the behaviour of users on their website and identify weak points in the user experience. By using Hotjar, website operators can carry out more targeted optimisations to improve the user experience and increase the conversion rate.