Humour in advertising is a proven and effective means of attracting the attention of the target group and successfully conveying messages. This form of marketing relies on comic elements, wordplay, irony and satirical approaches to make viewers smile or laugh. It not only advertises products or services, but also generates positive emotions and sympathy for the brand.

An important aspect of humour in advertising is the ability to create a connection between the brand and the audience. Funny commercials or adverts often stick longer in the memory of consumers. This can lead to the brand being associated with positive emotions and entertainment, which can increase brand loyalty.

Humour can also help to make difficult or unpleasant topics easier to digest. In adverts that address social or societal issues in a humorous way, the messages are often better accepted and understood. This is a clever way to raise awareness of important issues without putting viewers off.

However, it is important to note that humour should be used carefully in advertising. Not every type of humour is suitable for every target group or every brand. It is crucial to choose a tone and style that fits the brand identity and does not provoke unwanted reactions.

Overall, humour in advertising is a powerful strategy for increasing brand awareness, generating positive emotions and communicating messages effectively. When used correctly, it can help a brand remain present in the minds of consumers and build long-term loyalty.