"Idea impact" is a concept that refers to the effect or influence of an idea on a target group. It describes the way in which an idea can affect the attitudes, opinions and behaviour of a group of people.

In the world of marketing and neuromarketing, "Idea Impact" can be used to analyse the impact of marketing messages, campaigns or other ideas on the target audience. By analysing the impact of an idea on the target audience, marketers can better understand how to adapt their messages to achieve the desired result.

In neuroweb design, "Idea Impact" can help improve the design and structure of a website by focusing on the way the ideas and messages are presented. Effective idea presentation on a website can help increase visitor engagement and increase the likelihood that they will take the desired action, such as purchasing a product or filling out a form.