The identifiable victim effect refers to the tendency of people to react more emotionally to the stories or fates of individual identifiable victims than to statistical information about groups of victims or abstract problems. This phenomenon is relevant to neuroweb design as it can be used to enhance the impact of marketing messages.

In neuroweb design, the Identifiable Victim Effect can be used to motivate customers to take a certain action, e.g. a donation to charity or the purchase of a product. When a story or fate of an individual victim is presented, customers are more likely to react emotionally and identify personally with the situation. This can make them more willing to take an action than if they are only presented with abstract information or statistics.

One example of the use of the identifiable victim effect in neuroweb design is the use of individual stories or fates on a donation or product page. By presenting an emotionally appealing story, designers and marketers can attract the customer's attention and motivate them to take an action.

However, it is important that the use of the Identifiable Victim Effect in neuroweb design is ethical and responsible and that the stories or fates presented are truthful and transparent. Designers and marketers should ensure that customers still have the opportunity to make informed choices and that the offers or incentives are fair and transparent.