Infinite scrolling is a web design technique where a web page continuously scrolls down to load unlimited content instead of directing the user to different pages. It is a popular feature of social networks, blog websites and online shops.

Infinite scrolling is important for neuromarketing as it can improve the user experience by allowing users to browse more content without interruption or distraction. This can build a deeper bond between users and the website, which is reflected in higher interaction rates and longer time spent on the page.

In addition, neuromarketing companies can also use infinite scrolling to direct users' focus to specific content. By optimising the arrangement of content on the page, they can ensure that users see specific information or products that are relevant to their interests or needs. This can also help to increase conversion rates by encouraging users to stay on the site longer and spend more time discovering relevant content and products.