Inner dialogue refers to the internal thoughts and self-talk that people have in their everyday lives. These thoughts can be conscious or unconscious and often influence our behaviour and decisions.

Understanding the inner dialogue is important for neuromarketing as it can provide insight into consumers' motivations, beliefs and needs. By analysing verbal and non-verbal cues that reflect consumers' inner dialogue, companies can better understand what consumers really think and feel and how they can respond.

To understand the inner dialogue of consumers, companies can use various neuromarketing techniques such as eye tracking, EEG or facial coding. These techniques can be used to measure consumer behaviour in order to gain a deeper understanding of their thoughts and emotions.

An example of the application of inner dialogue in neuromarketing could be the analysis of reactions to advertising or marketing campaigns. By observing the facial expressions of consumers as they watch advertising and measuring their bodily reactions, companies can better understand what emotional reactions the advertising triggers in consumers and how they can respond to maximise its impact.