Internal linking, also known as internal linking, plays a crucial role in the structuring and optimisation of web content. This process involves linking different pages of a website together. The key lies in the careful selection and placement of links to improve both the user experience and visibility in search engines.

One of the main benefits of internal linking is the improvement of website navigation. Targeted links make it easier for visitors to find relevant information, which not only increases user-friendliness, but also helps to increase the time spent on the site. Another important aspect is the support of search engines in indexing the website. Internal links make it easier for search engines to understand the structure of the website and effectively index all pages.

When setting internal links, it is important to use relevant anchor texts. These should be precise and descriptive to give both users and search engines a clear indication of the content of the linked page. Excessive use of generic text such as "click here" should be avoided as this can limit the effectiveness of internal linking.

Another aspect that should not be ignored is the link structure. A hierarchical arrangement in which main pages link to subpages and vice versa can both facilitate navigation and strengthen the authority and relevance of certain key pages.

To summarise, internal linking is an indispensable element for every website. Not only does it improve the user experience, it also significantly supports search engine optimisation. Through well thought-out placement and the use of relevant anchor texts, websites can increase their visibility and at the same time create added value for their visitors.