Limbic mapping is a concept from neuromarketing that refers to the study and use of emotional regions of the brain in relation to customer buying behaviour. It is based on the idea that the human brain consists of different regions that are responsible for different functions, including the processing of emotions and decision-making.

In neuromarketing, the limbic map can be used to analyse and understand the emotional response of customers to certain visual and acoustic stimuli. For example, the use of certain colours, images or music can specifically activate the regions of the brain associated with positive emotions and memories in order to create a positive emotional connection between the customer and the brand or product.

In the web design world, the limbic map can be used to design websites and digital content that are customised to the emotional needs and desires of customers. By using visual and audio stimuli that activate the regions of the brain associated with positive emotions and memories, companies can create a positive emotional connection between the customer and the brand or product, increasing customer interest and loyalty.