Linkbait is an online marketing technique that aims to gain links from other websites by creating content that goes viral or attracts the attention of users. Linkbait content can take various forms, such as blog articles, infographics, videos or other types of online content.

The term "bait" refers to an attempt to attract potential visitors and entice them to click on the link and view the content. Linkbait content is often provocative or controversial and aims to elicit an emotional response in order to attract users' attention.

Some examples of linkbait content could be:

• Surprising or unusual facts or statistics
• Controversial opinions or points of view
• "Best of" lists or rankings
• Witty or humorous content
• Exclusive offers or discounts

Linkbait is a controversial technique, as some forms can be seen as misleading or manipulative. However, it is usually a legitimate strategy to increase traffic to a website and attract the interest of users. A successful linkbait can lead to the link to the content being shared by other websites, which in turn can lead to higher visibility and a higher ranking in search engine results.