Low-involvement products, also known as "low involvement behaviour", are an important concept in the field of marketing and consumer behaviour. These products are characterised by low emotional attachment and low effort on the part of the consumer. They are often commonplace, inexpensive and require little decision-making time.

In the world of marketing, low-involvement products are of particular interest because they require a special approach. Consumers make quick and routine purchasing decisions without investing much time in research or evaluation. This makes it crucial for companies to attract attention and make the products easily available to encourage impulse purchases.

A synonym for low-involvement products is "low-value goods". These include everyday items such as soap, toothpaste, stationery and snacks. These products are often bought by habit or on the basis of price offers. Consumer participation behaviour is minimal as they spend little time comparing different options.

It is important to note that the importance of low-involvement products can vary depending on culture, industry and individual preference. What represents low involvement behaviour for some people may be of greater importance to others. Nevertheless, studying and understanding this product category remains of great importance for companies and market researchers as it provides key insights for marketing and product placement.

Overall, low-involvement products are an interesting phenomenon in consumer behaviour that shows how consumers take different approaches to purchasing decisions, depending on the type of product and individual circumstances.