A native app is a software application that has been specially developed for a specific platform or operating system. Unlike web apps that run in the browser, native apps are installed directly on the end device and can access the device's functions and resources, such as camera, GPS, contacts and more. This enables an optimised user experience and better performance.

Native apps are developed in the programming language of the respective platform, e.g. Swift or Objective-C for iOS, Java or Kotlin for Android. This close integration with the operating system means that native apps can access the latest functions and updates, resulting in a smooth user experience.

As native apps are optimised for a specific operating system, they offer a high level of user-friendliness, fast speed and seamless integration with the hardware. However, the development of native apps often requires separate development teams for different platforms and can result in higher costs.

The decision between native apps and other app types depends on the specific requirements. Native apps are ideal when optimum performance and close integration with the operating system are required, e.g. for games or demanding applications.