Neurolinguistics is an interdisciplinary field that deals with the relationship between language and the brain. It investigates how the human brain processes language and how language influences the brain. Neurolinguistics utilises various methods and techniques from the fields of neurobiology, psychology, linguistics and cognitive science.

Neurolinguistics plays an important role in neuromarketing and neuroweb design, as language is an essential component of websites and marketing campaigns. By applying the findings of neurolinguistics, designers and marketers can better understand how users perceive and process language and text on a website or in a marketing campaign.

Neurolinguistics can help to improve the readability and comprehensibility of texts by providing insights into how the brain reacts to different linguistic elements, such as sentence structure, word choice and punctuation. By applying these findings, designers and marketers can create texts that are easier to understand and have a greater impact on the target group.

In addition, neurolinguistics can also help to better understand and take into account the language processing and production of users. By applying neurolinguistic methods, designers and marketers can make better decisions regarding the use of language and text on a website or in a marketing campaign, improving user experience and impact.