The nucleus accumbens is a part of the brain that belongs to the reward system and plays an important role in the evaluation of reward-related stimuli and the development of motivation. It is an important area for the production of dopamine and other neurotransmitters associated with the development of positive emotions and feelings of pleasure.

In neuroweb design, the nucleus accumbens can be used to optimise the design of websites and advertising campaigns. For example, using design elements and content that evoke positive emotions in users can increase the activation of the nucleus accumbens and thus improve the perception of the website or brand.

For example, images or videos that evoke positive emotions, such as happy faces or beautiful landscapes, can help to increase the activation of the nucleus accumbens and thus improve the user experience. In addition, the use of colours and shapes that are linked to positive associations can specifically stimulate the activation of the nucleus accumbens.