Olfactory marketing, also known as scent marketing, is a fascinating strategy that utilises the sense of smell to influence brand perception and the buying experience. This innovative concept is playing an increasingly important role in various industries and is an effective method of appealing to customers on an emotional level.

The idea behind olfactory marketing is that certain scents can trigger strong emotional reactions. Companies use this effect to create positive associations with their brands. When customers perceive a pleasant scent, they often automatically associate it with the brand, which increases brand loyalty and the willingness to buy.

Perfume shops are a well-known example of the use of fragrance marketing. Here, specific fragrances are developed to intensify the shopping experience. When customers enter the shop and perceive the characteristic scent, they feel transported to a world of luxury and elegance, which increases the likelihood that they will buy a perfume.

But scent marketing is not limited to the retail sector. Hotels also use this strategy to make their guests' stay more pleasant. The scent in the lobby or in the rooms can influence the mood of the guests and leave a positive impression.

Even car manufacturers use scent marketing. New cars are often given a specific odour that is associated with the brand. This odour can enhance the driving experience and strengthen customer loyalty to the brand.

The catering industry also works intensively with scent marketing. The smell of freshly baked bread in a restaurant can increase guests' anticipation and whet their appetite.

To summarise, olfactory marketing is an effective and subtle way to promote brand loyalty and improve the customer experience. Using scents that trigger positive emotions can leave a lasting impression and encourage customers to stay connected with the brand. In a world where sensory perceptions play an important role, scent marketing is becoming increasingly important.