Page impression, also known as page view, is an important key figure in the field of web analytics. It indicates how often a particular website has been accessed by users within a certain period of time. This metric is of crucial importance when evaluating the performance of a website and the content on it.

Page impressions are a measure of the number of interactions users have with a website. Every click on a page is counted as a page impression, regardless of whether the user has actually read the page or not. Therefore, the number of page impressions is an indicator of the popularity of a website and the traffic it generates.

It is important to note that page impressions can vary from unique users and repeat visits. A single user can generate multiple page impressions by visiting different pages on the website or visiting the same page multiple times. Therefore, it is advisable to combine page impressions with other metrics such as the number of unique visitors and time spent on the page to get a more comprehensive picture of website performance.

The analysis of page impressions can provide companies with valuable insights into user behaviour on their website. They can recognise which pages are visited most frequently and which content is particularly popular. This makes it possible to optimise the website in a targeted manner to improve the user experience and increase the conversion rate.

There are various tools and software solutions that make it easier to measure page impressions. Web analytics platforms such as Google Analytics offer detailed insights into page impressions and user behaviour on a website. Companies can use this data to make informed decisions to improve their online presence.

Overall, the page impression is an important key figure for evaluating the success of a website and optimising its performance. It makes it possible to understand user behaviour and take targeted measures to increase user interactions and conversions. Therefore, analysing page impressions should be an integral part of every company's web analytics strategy.