Personas in marketing are fictitious representations of a brand or company's ideal customers. Personas are created in order to gain a better understanding of the target group and to tailor marketing strategies more specifically to the needs and interests of this group.

Personas are based on detailed information about the target group, such as demographic characteristics, interests, needs, preferences and behaviour. This information is obtained through market research, surveys or interviews with actual customers.

In marketing, personas can be used to optimise marketing strategies and campaigns. For example, if you know that your target group prefers visual information, you can adapt your marketing accordingly and use more images or videos. If you know that your target group has a high affinity for certain social media, you can align your marketing strategy with these platforms.

In neuroweb design, personas can be used to optimise the design of the website and the user experience. For example, if you know that the target group prefers visual information, you can adapt the design accordingly and use more images or videos. If you know that the target group has a high affinity for certain colours or shapes, you can adapt the design of the website accordingly.

Personas can also help to tailor the language and marketing of the website more specifically to the target group. If you know which language and tone of voice best resonates with the target group, you can adapt the content of the website accordingly.