Price pain refers to the unpleasant emotional state that people feel when they perceive the price of a product or service. It is a subjective feeling that depends on various factors, such as income, the importance of the product for the customer or the price level of the competition.

Studies have shown that price pain activates similar regions in the brain as physical pain, particularly the anterior insular cortex and the cingulate cortex. This means that price pain is not just a metaphorical concept, but that it is actually a real emotional pain.

In neuroweb design, knowledge about price pain can be used to optimise the design of e-commerce websites and improve the user experience. For example, when the price of a product is displayed on the website, price pain can be reduced by adding elements such as a crossed-out original price, a discount or free shipping.

In addition, the use of colours and fonts that are associated with positive emotions can help to reduce price pain and make the user experience more positive. By using precise prices and displaying values in euros or dollars, you can promote the impression of transparency and credibility and strengthen users' trust in the brand or company.

Overall, considering price pain in neuroweb design can help make e-commerce websites and online shops more effective by reducing the emotional pain caused to users by price, thus increasing user trust in the brand and promoting website success.