The primacy-recency effect describes the fact that people are more likely to remember the beginning and end of a series of information than the middle part. This phenomenon occurs because our brain tends to prioritise information that is presented either first or last.

The primacy effect occurs when people remember the beginning of a series of information better because this part is the first and therefore the most strongly anchored memory. The recency effect occurs when people remember the end of a series of information better because this part is still fresh in their memory.

In neuroweb design, knowledge of the primacy-recency effect can be used to optimise the design of websites and online content and ensure that important information is better remembered by users. An example of this would be the placement of important information or functions at the beginning or end of a page or a series of information. By placing important information at the beginning or end, designers can ensure that users remember it better and thus improve the user experience.

In addition, the primacy-recency effect can also be used in the design of presentations, landing pages or adverts to ensure that the most important information or the call-to-action is placed at the beginning or end of the series of information. By placing information in a targeted manner, you can ensure that users remember this information better and thus achieve the desired effect.