A relaunch (also known as a website relaunch) refers to the redesign and revision of a website. A relaunch can be carried out for various reasons, such as

• Improving user-friendliness and the user experience
• Adaptation of the website to new design trends and technologies
• Improving search engine optimisation (SEO) and visibility in search results
• Realignment of the company or brand

In neuroweb design, a relaunch can be an opportunity to improve the user experience and the effectiveness of a website by integrating findings from neuroscience and online marketing. Aspects such as colours, fonts, layout, navigation and content structure can be optimised to achieve optimal user perception and interaction. An improved user experience can also lead to greater user loyalty to the website and a higher conversion rate.