The scarcity effect is a psychological effect in which people place a higher value on products or services that are scarce or limited. When a product or service is presented as limited or rare, it can trigger a sense of urgency and exclusivity in consumers, making them more willing to buy or use it.
In neuromarketing, the scarcity effect can be used to increase customers' willingness to buy by presenting products or services as scarce or limited. For example, a company can offer a limited quantity of a product or a special promotion for a limited time to utilise the scarcity effect and increase customer interest and willingness to buy.
In the world of web design, the scarcity effect can also be utilised, for example by presenting an offer as limited in time or declaring a certain number of products as "limited". It is important to note that the application of the scarcity effect in web design should be ethical and transparent. It is important that the limited offers or products are actually limited and not made artificially scarce to put pressure on the customer.